In 2025, the pet care product market is expected to experience significant growth, offering a wide range of options for all furry companions. One particularly popular product among pet owners is the Best Dog Shampoos, which play an essential role in maintaining the well-being and hygiene of their beloved canines.
With numerous choices flooding the market, selecting the right dog shampoo can be overwhelming. We have curated a list of the top eight dog shampoos to purchase in 2025 to simplify this process.
Whether you’re addressing sensitive skin, persistent odours, or specific coat types, our list includes products that cater to various needs. Find the perfect shampoo to keep your four-legged friend clean, healthy, and happy. Wondering if cat shampoo is safe for dogs? Learn more in our Is Cat Shampoo Safe for Dogs?
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How to Choose the Best Dog Shampoo
Choosing the best dog shampoo for your beloved pet goes beyond simply keeping them clean. It’s about ensuring their overall health and well-being. With so many options, it can be overwhelming to make the right decision. This guide is here to provide detailed insights and help you make the best choice for your furry companion.
1. Understanding Your Dog’s Needs
Every dog is unique, with its distinct coat type and skin condition. Identifying your dog’s requirements is the first crucial step in finding an appropriate shampoo.
Consulting your veterinarian is invaluable if your dog has any underlying skin issues or allergies. They can provide tailored recommendations, ensuring you choose a shampoo that suits your dog’s specific needs and promotes healthy skin.
2. Avoiding Harsh Chemicals
When scanning the shelves for dog shampoos, always scrutinise the label. Harsh chemicals, such as sulfates, parabens, and artificial fragrances, can cause significant damage to your dog’s skin. These compounds strip away natural oils, leading to dryness and irritation.
Opting for shampoos with natural ingredients such as aloe vera, chamomile, oatmeal, and tea tree oil. These ingredients are gentle on the skin and offer various benefits, ensuring your dog’s coat remains healthy and lustrous.
3. Considering Your Dog’s Coat Type
Dogs come in various breeds, each with its unique coat type: short, long, curly, or double-coated. Each coat type demands specific care. For instance, long-haired dogs benefit from Best Dog Shampoos that provide extra conditioning to prevent tangles and mats, ensuring their fur stays manageable and healthy.
On the other hand, dogs with sensitive skin might require hypoallergenic or oatmeal-based shampoos to soothe any irritation and maintain their skin’s natural balance.
4. Choosing a Mild Fragrance or Fragrance-Free Shampoo
While a pleasant aroma is delightful, it’s essential to consider your dog’s sensitive sense of smell. Dogs may find strong fragrances overwhelming, which can cause discomfort.
Opting for the Best Dog Shampoos with mild or natural fragrances, or even a fragrance-free option, can help prevent potential allergic reactions or irritation. This ensures that your dog’s bathing experience is pleasant and stress-free.
5. Looking for Anti-Allergenic Properties
Allergies are common among dogs and can manifest as skin issues. If your dog suffers from allergies, hypoallergenic shampoos are designed to be gentle on sensitive skin. These shampoos often contain natural ingredients less likely to trigger allergies, providing a soothing and safe bathing experience for your furry companion. For more information on using human shampoo, check out our Is Human Shampoo Safe for Dogs? guide.
6. Checking for pH Balance
Dogs have a different skin pH level than humans. Using a shampoo formulated for humans can disrupt the natural balance of your pup’s skin, leading to various skin problems.
To maintain your dog’s skin health, choosing the best dog shampoo with a balanced pH level (around 7) is crucial. pH-balanced shampoos cleanse effectively without causing irritation or dryness, ensuring your dog’s skin remains healthy and comfortable.
7. Considering Medicated Shampoos for Specific Conditions
Some dogs suffer from specific skin conditions requiring specialised care, such as dermatitis or fungal infections. In such cases, your veterinarian might recommend a medicated shampoo.
These Best Dog Shampoos contain active ingredients like ketoconazole or chlorhexidine, which help treat these conditions effectively. Always follow your veterinarian’s advice and instructions when using medicated shampoos to ensure your dog receives the correct treatment.
8. Avoiding Shampoos with Insecticides
Certain dog shampoos include insecticides to repel fleas and ticks. While a 2-in-1 shampoo and insecticide product might be appealing, these shampoos can be harsh on your dog’s skin and coat. It’s advisable to use a separate, veterinarian-recommended flea and tick treatment. This approach ensures your dog’s safety and well-being while effectively combating these common pests.
9. Considering the Environmental Impact
Being environmentally conscious is vital in today’s world. When choosing Best Dog Shampoos, consider the environmental impact of your purchase. Opt for shampoos that use eco-friendly packaging and natural, biodegradable ingredients.
This choice contributes to our planet’s well-being and ensures your dog is exposed to fewer harmful chemicals, enhancing their overall health.
In the digital age, customer reviews are invaluable sources of information. Before making a purchase, take the time to read customer reviews and ratings. Hearing about other dog owners’ experiences with specific products can provide valuable insights into a shampoo’s effectiveness and safety. For more details on how your dog’s coat grows, check out our Dog Hair Growth Rate guide.
Our Top 8 Picks of the Best Dog Shampoo for 2025
1. The Healthy Dog Co Natural Dog Shampoo
- Star Rating: ★★★★☆ (4.2/5)
- Soothing Formula: Perfect for itchy or dry skin, enriched with natural ingredients like chamomile and lavender.
- Made in the UK: Premium quality, formulated to be gentle on all coat types — even puppies from 8 weeks old.
- Tear-Free & Rinses Easily: Lightweight lather that cleanses without irritating eyes or sensitive skin.
- Fresh Scent: Long-lasting fragrance eliminates odours and keeps your dog smelling fresh.
Specifications
- Coat Type: All coat types
- Scent: Lemongrass
- Dilute: Yes, up to 10:1
Reasons to Buy:
- 6-in-1 formula
- Gentle and safe for puppies eight weeks and older
- Tear-free
- Made with natural oils and extracts
- Suitable for all kinds of dogs and sizes
- Manufactured in the UK
Reasons to Avoid:
- Some customers have said that the scent is too strong
The Healthy Dog Co Natural Dog Shampoo and Conditioner formula ensures your dog’s coat and skin stay clean, soft, and itch-free. This tear-free shampoo is suitable for puppies eight weeks and older and gently eliminates tangles and dry skin. When looking for the Best Dog Shampoos, this product offers a gentle yet effective solution for maintaining your dog’s hygiene.
With the refreshing tea tree and lemongrass blend, your dog will smell fantastic without harsh chemicals. Plus, it’s safe for all breeds and sizes. Manufactured in the UK, the shampoo is made with effective ingredients, ensuring a delightful bathing experience for your pet.
2. BUGALUGS Odour Neutraliser Shampoo
- Star Rating: ★★★★☆ (4.4/5)
- Economical Dilution: 10:1 dilution ratio offers up to 20% more washes — a little goes a long way.
- Odour Neutralising: Effectively eliminates malodours with a long-lasting, pleasant fragrance.
- Deodorising & Vegan: Tackles stubborn odours like faeces and fox poo using a cruelty-free formula.
- Gentle & pH Balanced: Infused with Panthenol (Pro-Vitamin B5), safe for all breeds and puppies over 8 weeks.
- Made in the UK: Part of a trusted grooming range including sprays, colognes, ear cleaner, and more.
Specifications
- Coat Type: All coat types
- Scent: Long-lasting fresh fragrance
- Dilute: Yes, 10:1 dilution rate
Reasons to Buy:
- Eliminates malodours with a long-lasting fragrance
- Effectively removes faeces, foul odours, and fox poo
- pH balanced and suitable for all breeds and puppies over eight weeks
- Vegan formula
- Made in the UK
Reasons to Avoid:
- Some customers have reported that the shampoo is less effective in cleaning than other shampoos.
Introducing the Bugalugs Odour Neutraliser Shampoo a super economical choice for your furry companion! This 1-litre bottle offers up to 20% more washes with its 10:1 dilution rate, making it one of the Best Dog Shampoos for long-lasting freshness.
A vegan formula effectively removes odours, including faeces and fox poo, leaving your pet smelling clean and fresh. pH balanced and suitable for all breeds and puppies over eight weeks, it contains Panthenol (Pro-Vitamin B5) for a healthy coat. Made in the UK, Bugalugs offers a range of grooming products to ensure your pet looks and smells its best.
3. PET HEAD Dog Coconut Shampoo
- Sensitive skin – our coconut sensitive dog shampoo is great to soothe the most itchy dog’s delicate skin and make that t…
- With Natural oil & Extracts – Our coconut sensitive dog shampoo is packed with oatmeal and marula oil, gently cleansing,…
- Directions – Wet your dog’s coat and massage the shampoo in gently, rinse thoroughly and towel dry or blow dry for optim…
Specifications
- Coat Type: All coat types
- Scent: Coconut
- Dilute: Yes, up to 5 parts water to 1 part shampoo
Reasons to Buy:
- pH balanced and safe for sensitive skin
- Contains natural oatmeal, calendula extract, and marula oil to soothe and moisturise the skin
- Vegan and cruelty-free
- Free from parabens, surfactants, dyes, gluten, and nuts
- Leaves your dog smelling fresh and fruity
Reasons to Avoid:
- Some dogs may not be a fan of the coconut scent
Treat your dog to the ultimate spa day with Pet Head Dog Coconut Shampoo! Specially crafted for sensitive skin, this shampoo soothes itching and leaves your dog’s skin feeling soft and nourished. Enriched with oatmeal, marula oil, and calendula extract, which provide anti-inflammatory and calming properties. For a top choice among Best Dog Shampoos, this product offers gentle care and long-lasting benefits for your pup’s skin.
The tropical coconut fragrance and vanilla notes combine to create a delightful aroma. Easy to use, just massage gently, rinse thoroughly and watch your pup’s tail wag happily. Your pet deserves the best. Choose Pet Head for a fresh, fruity, and fabulous bathing experience!
4. WildWash Sensitive Shampoo for Dogs
- Our WildWash Sensitive Shampoo for Itchy Allergy Skin and Puppies is vet approved and the no.1 go to shampoo for dogs wi…
- This shampoo is very cost effective as it is super concentrated and can be diluted at a 32 to 1 ratio. This 300ml bottle…
- All our natural WildWash products contain No Parabens, No Phthalates, No Phosphates, No Petrochemicals, No Sulphates, No…
Specifications
- Coat Type: All coat types
- Scent: Fragrance-free
- Dilute: Yes, at a 32 to 1 ratio
Reasons to Buy:
- Vet approved
- Mild and fragrance-free for sensitive skin
- Contains aloe vera and evening primrose oil to cleanse, soften, rehydrate, and protect
- Super concentrated and cost-effective
- Natural and free of parabens, phthalates, phosphates, petrochemicals, sulfates, palm oils, and PEGs
- Cruelty-free and ethically certified
Reasons to Avoid:
- Some dogs may not like the smell of the essential oils
WildWash Sensitive Shampoo is gentle and fragrance-free, making it ideal for sensitive skin. With natural ingredients like Aloe Vera and Evening Primrose oil, it cleanses, softens, and protects your pet’s skin.
Additionally, it’s highly concentrated, providing excellent value. A small amount goes a long way, providing up to 20 washes for a small dog from a 300ml bottle when diluted appropriately. WildWash products are eco-friendly, contain no harmful chemicals, and are cruelty-free. It makes them a top choice for professional groomers, vets, and pet owners worldwide.
5. OUAI Fur Bébé Pet Shampoo
- Warning—May Cause Heavy Petting – Pet care (and hair) is important, too. Fur Bébé is The ulti-mutt pet shampoo for hydra…
- POV Your Dog Doesn’t Smell Like a Dog – This hydrating shampoo features Mercer Street scent, which contains notes of Ita…
- Walk This OUAI, Wash This OUAI – Fur Bebe dog grooming shampoo contains aloe vera to condition fur, rambutan seed extrac…
Specifications
- Coat Type: All coat types
- Scent: Mercer Street (Italian lemon, Turkish rose, jasmine sambac, and white musk)
- Dilute: No
Reasons to Buy:
- Gentle and vegan formula
- Safe for all coat types
- Contains moisturising and protective ingredients
- Leaves fur soft, shiny, and smell great
- Free of sulfates, parabens, phthalates, and animal testing
- Affordable price
Reasons to Avoid:
- It may not be as good for dogs with severe skin conditions
OUAI Fur Bébé Pet Shampoo is a luxurious vegan wash for all your pets. Enriched with the same delightful fragrance found in OUAI’s human shampoos, it provides a gentle and hydrating cleanse. Aloe vera conditions fur, while rambutan seed extract protects against pollution and hydrates the skin underneath.
Hydrolysed vegetable protein strengthens fur, and panthenol adds a shiny finish, making your pet’s coat look fabulous. OUAI stands for real-life beauty, embracing imperfections without compromising on quality. This pet shampoo is free from sulfates, parabens, phthalates, and cruelty. This ensures a safe and pampering experience for your furry family members.
6. WAHL Diamond White Shampoo
- SUITABLE FOR ALL ANIMALS – Wahl Diamond White Shampoo has been carefully formulated as a ready-to-use shampoo that can b…
- NATURAL FORMULA – Based on natural ingredients including Aloe Vera for extra sensitive skin, this pet shampoo is Paraben…
- BRIGHTENS COATS – A carefully balanced formula that will enhance, revitalise and refresh the natural white and light pig…
Specifications
- Coat Type: All coat types
- Scent: Sweet, juicy apple fragrance with notes of pear
- Dilute: Yes, 15:1
Reasons to Buy:
- Suitable for all animals
- Natural formula with aloe vera for sensitive skin
- Brightens white and light coats
- Concentrated, so a little goes a long way
- Affordable
Reasons to Avoid:
- Some users have reported that the shampoo can be drying on their pet’s skin.
Wahl Diamond White Shampoo is the ultimate solution for all your pets, including dogs, cats, horses, rabbits, and more. This natural formula, enriched with Aloe Vera, is gentle on the skin and free from harsh chemicals, including parabens and sulfates.
It brightens and revitalises coats, enhancing your pet’s naturally white and light pigmentation. With a concentrated 15:1 ratio, a little shampoo goes a long way. Simply mix with warm water, apply to your pet’s wet coat, lather, rinse, and towel dry for a refreshed and radiant fur.
7. Choca-Doodle 2 1 Conditioning Shampoo
- Dog shampoo and conditioner all in one
- Makes it easier to brush your dog and avoid tangles
- Designed especially for all Poodle crossbreeds
Specifications
- Coat type: Curly, wavy
- Scent: Double Chocolate Delight
- Dilute: 7:1 with warm water
Reasons to buy:
- Two-in-one product that cleans and conditions in a single step
- Specially formulated for Poodle crossbreeds with curly or wavy coats
- Helps to reduce tangles and make brushing easier
- Pleasant Double Chocolate Delight scent
Reasons to avoid:
- It may not be effective enough for dogs with heavily soiled coats
Meet the Choca-Doodle 2-in-1 Conditioning Shampoo – the ultimate grooming solution for your furry friend! The shampoo is not just a cleanser; it’s also a conditioner, making it a breeze to brush your dog and prevent tangles.
Specifically designed for all Poodle crossbreeds, this shampoo is tailored to meet your pet’s unique needs—no more struggles with knots – just soft, smooth, and well-groomed fur after every wash.
8. GROOM PROFESSIONAL Baby Fresh Dog Shampoo
- MILD AND GENTLE FORMULA: The Baby Fresh Shampoo is specially formulated with a mild and gentle formula, making it ideal …
- SOFT AND FRAGRANT: Enjoy the soft baby powder fragrance that leaves your pet’s coat smelling clean and fresh after each …
- SOOTHING PROPERTIES: Contains Aloe Vera which soothes and heals, as well as acting as a natural conditioner.
Specifications
- Coat Type: All coat types
- Scent: Baby powder
- Dilute: 20:1
Reasons to Buy:
- Gentle and mild formula, ideal for puppies and pets with sensitive skin
- Soft baby powder fragrance
- Contains Aloe Vera to soothe, heal, and condition the skin and fur
- Moisturises and conditions the fur, leaving it soft, shiny, and easy to manage
- Professional quality product
Reasons to Avoid:
- Some users have reported that the scent is too strong or overpowering
GROOM PROFESSIONAL Baby Fresh Dog Shampoo is specially crafted for puppies and pets with sensitive skin. This shampoo boasts a mild and gentle formula. Enjoy the delightful scent of soft baby powder, leaving your furry friend’s coat smelling fresh and clean.
Enriched with Aloe Vera, it not only soothes and heals but also acts as a natural conditioner, leaving your pet’s fur soft, shiny, and easy to manage. Experience professional-quality care right at home – GROOM PROFESSIONAL is a trusted brand among groomers, ensuring your pet receives the best care possible.
Tips for Bathing Your Dog
Bathing your dog can be enjoyable and fulfilling for both of you! Regular bathing is essential for your furry companion’s overall well-being and contentment. It helps keep them clean, fresh, and feeling their best. There’s no need to worry if you are unsure about the process. We’ve prepared a simple guide that will walk you through each step, providing all the necessary information.
Preparing for Bath Time
Before you begin, gather all the necessary items for the bath. Having the right supplies makes the process smoother and stress-free for you and your dog.
- Gather Supplies: Get a gentle best dog shampoo, soft towels, a brush, cotton balls, a non-slip mat, and some tasty treats for your pup. Ensure the shampoo is specifically made for dogs, as human shampoos can irritate their skin.
- Brush Your Dog: Brushing your dog before the bath helps remove loose hair and tangles. It’s like a massage for your furry friend, making the bath more enjoyable.
- Create a Safe Environment: Choose a suitable bathing area. For small dogs, a sink or a plastic tub works well. For larger dogs, a bathtub is an ideal choice. Place a non-slip mat inside to prevent slipping. Also, put cotton balls in your dog’s ears to keep water out and prevent infections.
Step-by-Step Bathing Process
Step 1: Getting Your Dog Wet
Start by gently wetting your dog’s coat. Use a handheld showerhead or a cup to pour water over them. Begin from the neck and work your way down, ensuring the entire body is damp.
Step 2: Applying Shampoo
Apply a small amount of the shampoo to your hands and create a lather. Gently pat or massage the shampoo into your dog’s coat. Avoid their eyes, ears, and mouth. Use a damp cloth to clean their face separately.
Step 3: Rinsing Thoroughly
Rinse your dog completely to remove all the shampoo. Leftover shampoo can cause skin irritation. Make sure to rinse until the water runs clear. Be gentle around their face and ears while rinsing.
Step 4: Drying Your Dog
After rinsing, gently pat your dog dry with soft towels. Avoid rubbing vigorously, as it can tangle the fur. If your dog is comfortable with it, you can use a hairdryer on a low and calm setting. Keep the dryer at a safe distance from their skin to prevent burns.
Tips for a Stress-Free Bathing Experience
- Positive Reinforcement: Encourage your dog with kind words and treats throughout the process. Positive reinforcement makes them feel safe and loved during bath time.
- Consistency: Establish a regular bathing routine tailored to your dog’s specific needs. Some dogs need baths more often than others. Consult your vet for the best bathing schedule for your furry friend.
- Gentle Approach: Be patient and gentle. If your dog seems nervous, speak in a soothing voice and reassure them with gentle touches. This helps them relax and enjoy the experience.
- Ear Care: While cleaning their ears, be extremely careful. Use a damp cloth for the outer ear. Avoid putting anything into the ear canal which could hurt them.
- Post-Bath Rewards: After the bath, reward your dog with extra cuddles, playtime, and their favourite treats. This positive experience helps them associate baths with good things.
- Consider Professional Help: If you find it challenging to bathe your dog at home, consider taking them to a professional groomer for assistance. Groomers are experienced in handling dogs and can make the process easier for you and your pet.
How Often to Use Dog Shampoo?
A bath once every 2-3 months is usually sufficient for dogs with normal skin and coats unless they get filthy or develop a noticeable odour. The frequency of dog shampoo varies depending on your dog’s breed, coat type, activity level, and overall health. In most cases, dogs do not require frequent baths because excessive washing can remove their skin’s natural oils, causing dryness and irritation.
However, certain breeds or dogs with specific health conditions might require more frequent bathing. Dogs prone to skin allergies or those with oily skin might benefit from a monthly bath using a mild, hypoallergenic shampoo recommended by a vet. Active dogs that love to play outdoors and get dirty might need more frequent baths, approximately once a month or as needed.
Always observe your dog’s skin and coat condition. If they develop an odour, appear dirty, or their skin becomes dry or flaky, it might be time for a bath. Don’t forget that regular brushing is also crucial for keeping your dog clean between baths. It helps remove loose fur, dirt, and debris. To receive personalised recommendations tailored to your dog’s specific needs, it’s best to consult with your veterinarian.
Learn about proper grooming techniques and coat care from VCA Animal Hospitals.
FAQs
Can I use human shampoo on a dog?
No, it’s not advisable. Human shampoos can strip a dog’s natural oils. It leads to dry skin and irritation. Opt for a mild dog-specific shampoo to keep your pet’s coat clean and healthy.
Can my dog use baby shampoo?
Yes, it’s generally safe. Baby shampoos are mild and gentle. They might be suitable for dogs with sensitive skin. However, always check the ingredients and choose a fragrance-free, hypoallergenic baby shampoo for your pet.
Is human conditioner safe for dogs?
No, it’s not recommended. Human conditioners may contain chemicals harmful to dogs. If you want to condition your dog’s fur, choose a conditioner for dogs to maintain their coat’s health and shine.
Conclusion
As our beloved dogs become cherished members of our families, it is crucial to prioritise their well-being. A key aspect of their overall health and happiness lies in selecting the appropriate shampoo. With a wide array of options in 2025, pet owners can now choose from various specialised formulas tailored to their furry friends’ needs.
Whether your dog has sensitive skin requiring a hypoallergenic option or you want to nourish their coat with a luxurious blend, a product is designed specifically for them. By investing in the best dog shampoo, you not only ensure that your furry companion remains clean and fresh but also promote optimal skin health and maintain a lustrous coat.
Remember, a happy and healthy dog brings lifelong joy, and selecting the right shampoo can make all the difference in their comfort.
Maintaining your dog’s coat isn’t just about regular washing; using the best dog clippers is equally vital for a well-groomed appearance. Don’t miss our comprehensive guide on the top clippers to pair with your favourite dog shampoo for the perfect grooming routine.
